As a member of the “day one” team, BADD’s founder led design and digital product development for Luxury Card (formally known as “Visa Black Card”). From the company’s inception he helped shape the brand across all mediums including TV, outdoor, digital and Direct Mail.

Luxury Card is now a leading premier credit card company in the United States, China and Japan.

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Luxury Card’s suite of credit cards are ideal for the frequent traveler who is seeking best-in-class travel benefits and perks. Luxury Card—a worthwhile investment.





A premier suite of finance products made of stainless steel.


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